Meet Me At Mikes Fitzroy

A cheery window display from key Melbourne retailer Meet me At Mikes on Brunswick St. I stumbled into their world years ago when I started following Mike's blog, written by store owner, craft minx, author and mum Pip Lincolne. She is well known amongst Frankie magazine readers, supports people with arts and crafts inclinations and seems like a geniunely lovely person. The shot below the window shot is of the front door, which has been covered in pages from childrens books, old craft magazines etc. The paste up gives it an extra punch of Melbourne aesthetic (not sure if the artist was asked to do this or it happened on the sly).
Warm fuzzies.

alpha 60

The monochrome cool feel of the Melbourne label Alpha 60 follows through all their retail spaces (Alphaville). This is a shot of their front display for their Brunswick St store. Sparse but interesting. I can't help but feel the poor mannequin needs some shoes or socks- it must be cold on that concrete!

Hermes Collins St

The Paris end of the Melbourne CBD is home to many beautiful fashion houses, including Hermes. I am loving their current window display- fresh and fun, highlighting the Hermes iconic brand of orange. Just goes to show you don't need to have a big budget to make displays with impact. You need creativity, attention to detail and a thorough understanding of the brand you are creating the message for.

Melbourne Boys

Had to take a snap of these dapper guys, posing out in the window of David Jones' Bourke St mall store. They got the trends cover for the trans season. Too much so, maybe?

Flowers Vasette, Brunswick St

Another quirky display from a Melbourne florist. Walking past Flowers Vasette in Fitzroy last weekend, I was stopped in my tracks by the beautiful scent drifting out from this store. Then I was further drawn in by the amazing flowers and colours and displays. Sensory overload! This store is beautiful and the work they do is amazing.

Have a look at their site here

Mr Lincoln, Gertrude St

I took this snap of the window display at Mr Lincoln, a beautiful florist situated on Gertrude St, Fitzroy. Toilet rolls layed out in the shape of a heart. Awwww, warm and fuzzies.
Check out mrlincoln.com.au for some beautiful images- I swear the smell of the flowers permeates through the computer screen.

Sportsgirl Bourke St Mall

Sportsgirl's Bourke St store in Melbourne doesn't have a traditional window display set up- they have more of a display area at the front of the store, in which the creatives (most often from the inspirin gteam at Gloss) set up amazing installations that the customers can wander through and marvel at the display in 360 degrees. The current installation has a nice sentiment- "wihout the rain there would be no rainbow" is a positive take on the chilly Melbourne winter weather. Simple idea, executed to an excellent level, with maximum impact of colour and scale.