Sunday, August 15, 2010

Sportsgirl Bourke St Mall






Sportsgirl's Bourke St store in Melbourne doesn't have a traditional window display set up- they have more of a display area at the front of the store, in which the creatives (most often from the inspirin gteam at Gloss) set up amazing installations that the customers can wander through and marvel at the display in 360 degrees. The current installation has a nice sentiment- "wihout the rain there would be no rainbow" is a positive take on the chilly Melbourne winter weather. Simple idea, executed to an excellent level, with maximum impact of colour and scale.

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