Backyard Bill

These days, we can't get enough of 'real' people. The world of fashion and interiors are exploring and exposing peoples private spaces and flashing them up for the world to see. Magazines like Apartmento and sites like Style Like U step into people's homes and wardrobes and we lap it up, analysing, observing- What shampoo do they use? How do they store their shoes? and so on and so on.

Street Fashion style photography is everywhere... and the lines between advertorial and editorial are getting more and more blurred. Backyard Bill's photography site depicts "stylish folk in their own clothes". I say, all you need to do is add a stockist list and you have a series of photos fit for a new season campaign. Backyard Bill is clearly a talented photographer and clearly his photographed talent have been blessed with good looks and the ability to dress themselves... but the site just makes me wonder- do we ever stop being sold to?
BB's site also contains his work for campaigns and for magazines, yet they are indentical in style to his 'stylish folk in their own clothes'.

Big name fashion bloggers are constantly posting outfit updates, so blatantly spruiking the wears of labels and retailers who have sent them clothes, knowing that the fashion blogger is the new voice of the fashionable masses.

And I still wonder about the chewing gum brand whose marketing strategy included sending boxes of their gum to key fashion bloggers... "I work back my Balmain jacket with a Wang tote and a packet of mint Orbit gum because it taste great and the flavour lasts".... Odd.

And yes, I totally see the irony in posting something like this right after I posted about the new season at Top3. I did a major in marketing at uni... I should know better!